Jacquelyn Virtue-Flamminio
SPEAKER . FACILITATOR . ENTREPRENEUR
FROM CHOCOLATE TO POSSIBILITY.
I opened an award-winning chocolate shop, grew it to a team of five and built approximately $150,000 in annual revenue.
We created chocolates, ice cream, cakes, coffee, workshops and retail experiences that kept customers coming back. Along the way, I won seven industry awards and built a business that became a destination in our community.
But it wasn’t all perfect.
I also made products nobody bought, priced things wrong, stayed open too many hours and learned — often the hard way — what actually drives revenue, profit and sustainability.
AND I ALSO KNOW WHAT’S POSSIBLE.
When you look at your business with fresh eyes, there’s often more opportunity
than you realize.
✓ Built an award-winning chocolate shop
✓ Grew to a team of five and approximately $150,000 in revenue
✓ Added cakes, ice cream, coffee and workshops
✓ Increased cake sales by 45%
✓ Added a takeout window that increased sales by 15%
✓ Grew the business by 35% during the pandemic
✓ Created workshops and experiences for groups of 30+ people
✓ Won 7 industry awards
The point isn’t that every business should do what I did.
The point is that growth doesn’t always come from adding more products,
working longer hours or chasing more customers.
Sometimes it comes from seeing what’s already there differently.
I EVEN WROTE THE BOOK ON IT.
THE STRAWBERRY INCIDENT
…and Other Stories from the Trenches of Building Revenue Differently
What if the next way to grow your business isn’t another product, another promotion or another exhausting thing to add to your list?
The Strawberry Incident is a candid, practical collection of real business stories about the ideas that worked, the ones that absolutely didn’t, and the unexpected opportunities that appeared when I started looking at my business differently.
From pricing mistakes and products nobody wanted to new revenue streams, customer experiences and the lessons learned while building an award-winning chocolate business, these are the stories behind the strategy.
If you’re a small-business owner who feels like you’re already doing everything, this book will help you look at what you already know, make, own and do with fresh eyes — and start seeing possibilities you may have been walking past every day.
Real stories. Hard-earned lessons. Practical ideas you can actually use.
WHY I DO THIS NOW.
After years in the food and retail industry, a major health scare changed my path.
It also gave me clarity.
I didn’t want to teach business owners how to become me. I wanted to help them see what’s possible in the business they’ve already built.
I bring real-world experience, practical frameworks like 15 Seats™ and the 3Fs — Fix It. Flip It. Forget It. — and a supportive, no-judgment approach to every conversation.
I’m not interested in handing you another generic list of things you “should” be doing.
I’m interested in helping you figure out what makes sense for your business.
YOU DON’T NEED ANOTHER GURU.
You need someone who’s been in the trenches, understands the challenges, asks the right questions and helps
you figure out what makes sense next.
Book a no-obligation discovery conversation and let’s talk about where you are, what you’re facing and
where there may be opportunities you haven’t seen yet.